When Canadians were asked to reflect on the role of the cannabis industry in the country, something stood out in the latest survey: more than half of them believe that this sector is important for the economy. 

According to a survey by Abacus Data, commissioned by the company Organigram Global, 59% of the adults interviewed classified the legal cannabis sector as "an important contributor" to the national economy.

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For context: this number represented an advancement compared to the last measurement, which recorded 57% in the same type of question.

There seems to be a growing recognition: in addition to jobs created and revenue, for many, legalization has become a symbol of change, from the informal market to legalized, from stigma to the possibility of innovation.

Usage Equal to Tobacco

The survey did not only focus on the economy. According to Marijuana Moment, in the field of consumption habits, it points out a striking data: 35% of Canadians reported using cannabis in the last month; 32% reported use in the last fourteen days, a percentage almost equal to those who said they had used nicotine in that same period, which was 33%.

This suggests a silent transition in the population's behavior, not necessarily an explosion, but a stabilization of cannabis as part of the consumption landscape, in parallel with tobacco consumption.

Parents, children, workers, people who once saw cannabis as something "outside the system" or "forbidden" and now see it from a different perspective, of the market, health, even the economy.

With information from Marijuana Moment.