Cannabis-Infused Products Market Expected to Exceed $78 Billion by 2029

A new report from Research and Markets highlights that the global market for cannabis-infused products (such as cosmetics, food, beverages, and wellness products) is on track for explosive growth: from $27.37 billion in 2024 to $33.85 billion in 2025, representing a compound annual growth rate (CAGR) of 23.7%.

The forecast projects that by 2029, the sector is expected to reach $78.51 billion, with a steady CAGR of 23.4% over the period.

Growth Drivers

• Expanding legalization, particularly in North America, which remains the largest regional market; 
• Increased demand for wellness solutions, attracting consumers seeking more natural and functional alternatives;
• Expansion of e-commerce, facilitating consumer access to these products;

• Technological innovation, such as SoRSE emulsion technology, enhancing product bioavailability and flavor, especially in beverages and edibles.

   

Key Players

Market leaders like Curaleaf, Aurora Cannabis, and Tilray are strategically positioning themselves in this segment.
Aurora has introduced beverages like Neon Rush and Pineapple Coconut Fizz using SoRSE technology to ensure consistent effects and pleasant taste.

Another significant move was the acquisition of Motif Labs by Canadian group Organigram Holdings in December 2024.

Portfolio Diversification

The market encompasses categories such as skincare, cosmetics, haircare, intimate lubricants, gummies, pills, and beverages. Projections up to 2034 indicate further growth and emerging segments.