Hemp Makeup? The Green Beauty Challenging Regulation

Hemp is making its way into makeup with promises of natural beauty, but still faces challenges in regulation and skin science

Published on 10/28/2025

Maquiagem de cânhamo? A beleza verde que desafia a regulação

gentle touch of Cannabis on the skin, promises, care, and the future of beauty | Reproduction AI

Behind the scenes of beauty, a new ingredient is catching attention: hemp. Not for the hype, but for the promise of a more natural and conscious touch, hemp, a variety of Cannabis sativa with low THC content, is starting to appear on the shelves of makeup brands, creams, and skincare products. But what lies behind this green glow that blends cosmetics, science, and regulation?


According to Canamo.net, More than an aesthetic trend, the use of hemp and cannabidiol (CBD) derivatives in cosmetics carries a discourse of well-being and sustainability.


The formulas promise hydration, regeneration, and balance for the skin. However, between the promise and the label, there is a complex and still developing regulatory territory.

 

Cópia de IMAGEM PADRÃO PORTAL SECHAT JPG 1200 X 675.png
Dr. Ludimila Militão is a dermatologist and columnist for Sechat | Photo: File 

 

According to the dermatologist who is also a columnist for Sechat, Ludmila Militão, the access to beauty products based on cannabis would be very beneficial for skin protection. "Cannabis has an adjuvant sunscreen action and would help reduce sun damage and oxidative stress," she said.


The beauty that comes from the plant


From lipsticks to foundations, products with hemp seed oil have gained space for their rich profile in essential fatty acids and good skin tolerance. This ingredient, as it does not contain relevant amounts of cannabinoids like CBD or THC, is widely accepted in European Union countries and in the United States, where it is already seen as a

Hemp Makeup? The Green Beauty Challenging Regulation