The pre-roll market in the United States reached the milestone of $3.1 billion in sales in 2025, with 316.8 million units sold, according to a study by Custom Cones USA in partnership with the intelligence platform Headset and the LSSU Cannabis Club. The research unveils the top 100 pre-roll brands, based on actual sales data in 12 U.S. states.

With nearly 3,000 brands in competition, the segment not only grows — it evolves. Today, 82% of cannabis consumers prefer the pre-roll format, with 94% considering it their favorite consumption method. The category already represents 15.4% of the total cannabis market in the US and grows at an average of 12% annually.

Infused Pre-Rolls and Multi-Packs Dominate Sales

The report highlights clear trends in consumer behavior: infused pre-rolls already account for 44.4% of the market, while multi-packs represent about 50% of sales. Key purchase decision factors include potency, price, and brand — criteria that shape consumer loyalty in a highly competitive market.

Ranking highlights include the $243 million empire of the Jeeter brand, a national reference, and Dragonfly Cannabis, which moved an impressive 12.3 million units with a strategy based on affordable prices. The list also features names like Goodlyfe Farms, a state powerhouse, and STIIIZY, operating in multiple states.

Technology, Branding, and Digital Strategy Set Leaders Apart

Leading brands understand that differentiation comes through innovation. Most heavily invest in infusion technologies, production automation, and premium materials. Additionally, the report introduces the 10-Point Social Score, an index that evaluates the digital performance of brands on Instagram, LinkedIn, and organic website traffic.

Given Instagram's strict moderation policies against cannabis-related content — such as simply using the term in captions — brands had to adapt their communication strategies. LinkedIn, on the other hand, gains relevance, reflecting the growing interest of traditional businesses in the cannabis sector.

Comprehensive Methodology with Real Retail Data

The study used transactional data from over 3,500 retail points in 12 states in the US (such as California, New York, Michigan, and Colorado) and four Canadian provinces. The collection was done through the Headset platform, one of the most respected in cannabis market intelligence.

The online presence analysis took into account:

• Instagram (40%): followers, engagement, post frequency;

• LinkedIn (25%): number of corporate followers;

• Official website (35%): organic traffic and domain authority.

   

The Future of Pre-Roll Cannabis

Check out the complete list of the top 100 best-selling pre-roll brands in the United States in 2025.