Pre-Rolls Generate $3.1 Billion in the U.S. and Reveal the 100 Biggest Brands of 2025

The pre-roll market in the United States reached a sales figure of $3.1 billion in 2025, with 316.8 million units sold, according to a survey by Custom Cones USA in partnership with the intelligence platform Headset and the LSSU Cannabis Club. The research reveals the 100 top pre-roll brands, based on actual sales data from 12 U.S. states.

With nearly 3,000 brands competing, the segment is not only growing — it is transforming. Today, 82% of cannabis consumers prefer the pre-roll format, with 94% considering it their favorite consumption method. The category already represents 15.4% of the total cannabis market in the U.S. and grows on average 12% per year.

Infused Pre-Rolls and Multi-Packs Dominate Sales

The report points to clear trends in consumer behavior: infused pre-rolls account for 44.4% of the market, while multi-packs represent about 50% of sales. Among the key purchasing decision factors are potency, price, and brand — criteria that shape consumer loyalty in a highly competitive market.

Highlights from the ranking include the $243 million empire of the Jeeter brand, a national reference, and Dragonfly Cannabis, which sold an impressive 12.3 million units with a strategy based on affordable prices. The list also features names like Goodlyfe Farms, a state powerhouse, and STIIIZY, operating in multiple states.

Technology, Branding, and Digital Strategy are Differentiators for Leaders

Leading brands have understood that differentiation comes through innovation. Most invest heavily in infusion technologies, production automation, and premium materials. Additionally, the report introduces the 10-point Social Score, an index that evaluates the digital performance of brands on Instagram, LinkedIn, and organic traffic to their official websites.

Given Instagram's strict moderation policies against cannabis-related content — such as the simple use of the term in captions — brands have had to adapt their communication strategies. LinkedIn, in turn, is gaining relevance, reflecting the growing interest of traditional businesses in the cannabis sector.

Comprehensive Methodology with Real Retail Data

The study utilized transactional data from over 3,500 points of sale in 12 U.S. states (such as California, New York, Michigan, and Colorado) and four Canadian provinces. The data was collected via the Headset platform, one of the most respected in cannabis market intelligence.

The analysis of online presence considered:

• Instagram (40%): followers, engagement, posting frequency;

• LinkedIn (25%): number of corporate followers;

• Official Website (35%): organic traffic and domain authority.

   

The Future of Cannabis Pre-Roll

Check out the complete list of the 100 best-selling pre-roll brands in the United States in 2025.