Brazil is advancing in discussions about the regulation of cannabis cultivation for medicinal purposes, in a movement that could represent a major boost for the development of a new industry in the country. The regulation, expected to be announced in March 2026, promises to pave the way for a structured, sustainable supply chain with a strong impact on innovation, research, and social inclusion.

Registrations for Cannabis Connection 2025 are now open.
Secure your spot and closely follow the discussions shaping the future of cannabis in Brazil.

Register at: www.cannabisconnection.com

While the final text is still being debated, the federal government, Anvisa, and sector agents are discussing the best regulatory model for the country — a challenge that involves technical, economic, and social aspects. In this scenario, Cannabis Connection 2025 is established as a strategic space for dialogue and collective construction on the future of national cultivation and production.

Among the highlighted panels of the event is “Cannabis in Brazil: Challenges and Perspectives of Post-Regulation Cultivation”, which will bring together Ana Paula Porfírio, head of the Social Participation and Diversity Advisory of the Ministry of Agriculture and Livestock (MAPA), and Beatriz Emydio, researcher at Embrapa.

The presence of these two specialists reinforces the importance of discussing the topic from multiple perspectives — technical, productive, and social — at a decisive moment for the advancement of the agenda in Brazil.

Ana Paula Porfírio is an agronomist engineer and specialist in innovation and inclusion in agribusiness. Leading the Social Participation and Diversity Advisory of MAPA, she coordinates actions focused on equity, rights promotion, and dialogue with diverse social groups, such as rural women, indigenous peoples, people with disabilities, and communities that could be directly impacted by cannabis regulation.

With a background that integrates scientific research, public management, and productive inclusion policies, Ana Paula has worked at the Department of Agriculture of São Paulo and in consulting firms within the agricultural sector. Her participation reinforces the view that the cannabis agenda goes beyond health: it also involves rural development, social inclusion, and agricultural innovation.

Beatriz Emydio, from Embrapa, will bring to the discussion the perspective of research and technological development in the field. In a recent statement, she emphasized the importance of introducing the cannabis topic within scientific institutions responsibly and through dialogue:

“We have received many demands in this area. This committee introduces the topic within the company in a positive way because this is still a very controversial subject,” stated the researcher.

The panel aims to bring the regulatory discussion closer to the Brazilian productive reality, evaluating how the country can build a cultivation model that combines technical rigor, sustainability, access, and social participation.

By bringing together representatives from the government, research, and productive sector, Cannabis Connection 2025 reinforces its role as an essential forum for the maturation of the cannabis agenda in Brazil — a debate that combines science, public policy, and social inclusion to pave the way for legal and sustainable cannabis cultivation in the country.

Official Schedule

• 2:30 PM – Accreditation

• 3:00 PM – Sechat Retrospective

• 3:10 PM – Hemp Market Overview

• 3:30 PM – Cannabis in Brazil: Challenges and Perspectives of Post-Regulation Cultivation

• 4:30 PM – Coffee Break

• 5:00 PM – Cannabis Medicinal Market Overview from 2025 to 2026

• 6:00 PM – Advancements for the Regulation of Medicinal Cannabis in Brazil

• 7:00 PM – Cocktail and Networking

Service

Location: Amphitheater at Av. Juscelino Kubitschek, 1600 – Itaim Bibi – São Paulo – SP

Ensure your registration: 
www.cannabisconnection.com.br