Brazilian startup launches campaign with a prize of $100,000 in tokens for engaged customers
Kanna, a company that combines blockchain and cannabis, is offering rewards for active participants on social media
The Brazilian startup Kanna, which merges blockchain technology with the cannabis market, has announced an innovative campaign called the 'Airdrop Challenge', offering up to $100,000 in Kanna Coin (KNN) tokens to customers who complete a series of challenges and guidelines established by the company.
The campaign, set to begin next Friday (13), aims to encourage the use and promotion of KNN tokens through actions on social media and other digital platforms. Kanna's CEO, Luis Quintanilha, explained that the main goal is to strengthen the community and encourage investment in the project, allowing interested individuals to have free access to the tokens.
'We want those who believe in the project's potential to be able to obtain our tokens affordably. It's a way to expand the use and visibility of KNN, strengthening the cryptocurrency ecosystem,' Quintanilha stated.
The campaign's dynamics are simple. Users must perform activities such as following Kanna on Instagram, visiting the official website, connecting a digital wallet to the company's decentralized platform (dApp), and joining Kanna's Discord channel. Each action earns points, and participants will be ranked daily, determining the amount of tokens they will receive.
Rewards vary based on ranking position, with the first-place winner receiving 10% of the total tokens available for the airdrop, and the second and third places receiving 5% and 3%, respectively. Additionally, the top 100 participants will be entitled to exclusive NFTs as part of the campaign.
In addition to its cryptocurrency market expansion strategy, the company uses blockchain to validate the production of hemp and cannabis, ensuring that the cultivation is legal and does not involve illegal activities. Through Web3 technology, the community itself can audit these productions.
Kanna has already begun to establish itself on the international scene, having recently announced the listing of KNN on the global exchange TruBit. The airdrop campaign is another step towards expanding and strengthening the brand in the competitive cryptocurrency and cannabis market.
With information from Cointelegraph