There are meetings that are measured by the strength of the voices that come together. The Cannabis Connection 2025, taking place on November 6th in São Paulo, is one of those meetings that go beyond the event: it is a journey. A point of convergence between science, market, and hope, where each speech seeks to clarify paths and undo old stigmas.

The event will be held at the Amphitheater of Av. Juscelino Kubitschek, 1600, Itaim Bibi and is considered the largest strategic meeting on medical cannabis and hemp in the country, bringing together over 300 participants in an environment that breathes innovation and dialogue.

Doctors, researchers, managers, entrepreneurs, and patients are preparing to experience a day of exchanges that promises to mark a new chapter in the history of cannabis in Brazil. “The Cannabis Connection is more than a conference, it is an invitation to the collective construction of a new market and a new consciousness,” summarizes the event's organization.

A new green era

The theme for this year is: “The New Scenario of Cannabis and Hemp in Brazil: Advances, Challenges, and Opportunities” and could not be more timely, after all, we are at a decisive moment regarding the review of Anvisa's RDC 327/2019, which regulates cannabis-based products, is under discussion; the federal government promises to submit a proposal to regulate medicinal and industrial cultivation; and the STJ continues to evaluate cases that could redefine access for patients and producers.

All of this makes Cannabis Connection 2025 not just an event, but a turning point. A space where public policy, science, and entrepreneurship look each other in the eye and decide together what to do with tomorrow.

Cannabis Connection: who will be there

This year's program reflects the sector's maturity and the desire to broaden the discussion. Among the confirmed names:

Beatriz Marti Emygdio, researcher at Embrapa and president of the Strategic Advisory Committee on Cannabis, a reference in studies on hemp and industrial applications.

Tarso Araujo, journalist and documentarian, known for his work in health and drug policies, and for advocating for an open and humane debate on the subject.

Filipe Campos, Market Insights leader at Close-Up International, who will provide a technical perspective on market behavior and regulatory challenges.

João Paulo Silvério Perfeito, clinical and industrial pharmacist, master in Health Sciences, specialist in formulations and therapeutic use protocols of cannabis.

Official Program

2:30 PM – Accreditation
3:00 PM – Sechat Retrospective
3:10 PM – Hemp Market Overview
3:30 PM – Cannabis in Brazil: Challenges and Perspectives of Post-Regulation Cultivation
4:30 PM – Coffee Break
5:00 PM – Medicinal Cannabis Market Overview from 2025 to 2026
6:00 PM – Advances for the Regulation of Medicinal Cannabis in Brazil
7:00 PM – Cocktail and Networking
 

Going beyond numbers

Cannabis Connection 2025 arises from the urgency to bring together those who make a difference, from patients who depend on cannabis oil to entrepreneurs who believe in sustainable cultivation, from researchers who turn science into hope to families fighting for access and dignity. 

On stage, there will be discussions about the review of Anvisa's regulations (RDC 327/2019 and RDC 660/2022), the new guidelines for product imports, and the regulatory changes expected for 2026. But behind the scenes, the feeling is different: a sense of belonging.

An invitation

If there is one certainty, it is that the Brazilian cannabis movement arrives in 2025 with unprecedented maturity and strength. And Cannabis Connection is a living proof of that, a meeting of minds that refuse to accept the impossible. The event is open to professionals, patients, investors, and curious individuals who believe in the transformative power of information.

More details and registrations are available at www.cannabisconnection.com.br