The Kardashians and CBD: Kim and Kourtney's True Love

As true Californians, the world's most famous (and profitable) entrepreneurial family is not intimidated by CBD. As everything they touch becomes profitable, we can predict that just by mentioning it, they have already done much more for the acceptance and popularity of this compound than many companies investing millions in its development.

First Kim

Last year, Kim Kardashian confessed to People magazine that CBD saved her life. Although she doesn't like to smoke cannabis, she uses CBD gummies to help her fall asleep. Thanks to the compound, the star says she believes she will never use sleeping pills or anxiolytics like Xanax again.

Kim is so passionate about the cannabis extract that CBD was one of the themes of the baby shower for her youngest child, who is now one year old. 

>>> Kim Kardashian throws a CBD party

Very stressed between her role as a businesswoman, her life in front of the cameras, and being a mother of (at the time) three children, Kim spoke to E! News: “This year, because I'm freaking out a lot, I just want a zen baby shower, like, with a CBD theme. I just want massages, I want to do, like, a tea ceremony with crystals, and we're going to have a drink at this baby shower - we're not pregnant!”

Then, Kourtney

As much as Kim loves CBD, Kourtney is the one who managed to capitalize on it, including it as an ingredient in her successful cosmetics line, Hour x Poosh, launched in 2019.

Poosh presents itself as a comprehensive wellness company. Its website sells not only the cosmetics line but also many other products from various brands aimed at a zen, healthy, and sustainable lifestyle. It also functions as a blog, with content focused on the same segment. Its slogan is "a guide to living your best life".

Poosh.com recommends the use of CBD for much more than cosmetic chemical formulas. On the site, you can find a section about the ingredient, listing its uses and virtues for the body, mind, and soul. Kourtney herself praises its calming, anti-inflammatory, and antioxidant properties, its role in regulating collagen production, and its protection against external agents like the sun.

Regarding the product line, the star is the super hydrating serum with hyaluronic acid and CBD, composed of 98% natural ingredients. It is cruelty-free and contains no added oils or fragrances. According to users, it provides almost instant relief to stressed skin, reduces inflammation and irritation, and offers long-lasting hydration. The serum is a bestseller and often sells out. Other products containing CBD include the tinted lip balm and the overnight exfoliating mask, which is meant to be worn overnight and rinsed off in the morning, promising radiant, toxin-free skin.

Source: information from the Benzinga website