Today, Thursday (06), in São Paulo, the Cannabis Connection takes place, the main meeting point for the Medicinal and Industrial Cannabis industry in Latin America. The event, organized by the Sechat platform, occurs at a decisive moment for sector regulation in the country.

Under the theme "The New Scenario of Cannabis and Hemp in Brazil: Advances, Challenges, and Opportunities", the meeting will bring together leading experts to discuss the direction of cultivation, advances in regulation, and economic projections.

Among the confirmed speakers are representatives from crucial bodies such as Anvisa (João Paulo Perfeito), Ministry of Agriculture - MAPA (Ana Paula Porfírio), and Embrapa (Beatriz Marti Emygdio), as well as market leaders and researchers.

Registration starts at 2:30 pm, and the panel schedule extends until 7 pm, followed by a cocktail and networking. Tickets can be purchased at this link (click here) or in person.

Featured Speakers

The event features a lineup of nationally recognized experts. See the confirmed names:

Beatriz Marti Emygdio – Researcher at Embrapa and president of the Permanent Strategic Advisory Committee on Cannabis, is a reference in hemp studies and industrial plant applications, conducting pioneering research that guides public policies for the sector.

- Leonardo Sobral Navarro: Lawyer, Professor, and Speaker. Effective Member of the Cannabis Law Committee of the Brazilian Bar Association.

- Ana Paula Porfírio: Head of the social participation and diversity advisory at the Ministry of Agriculture and Livestock (MAPA).

Filipe Campos – Leader of Market Insights at Close-Up International, specializing in data analysis and pharmaceutical market trends, with a specific focus on medicinal cannabis.

Tarso Araujo – Journalist, documentarian, and consultant specialized in health and drug policies, recognized as one of the most respected voices in the public debate on cannabis in Brazil.

João Paulo Perfeito – Manager of Specific and Phytotherapeutic Medicines at Anvisa, Clinical and Industrial Pharmacist, Master in Health Sciences from the University of Brasília, with extensive experience in formulations, regulation, and therapeutic use of cannabis.

Lucas Goulart - Data Head at Kaya Mind and graduated in Business Administration from USP, has been working for 10 years in market intelligence with a focus on strategy and value creation.

Carol Bilatto - Commercial manager of the Kaya core and graduated in Chemistry from UFSCar, with over 7 years in market intelligence and 5 in the commercial area, combining analytical vision and focus on results.

Full Schedule

The panels were designed to cover the most urgent and relevant topics in the sector, from the market retrospective to future regulatory perspectives.

2:30 pm – Registration

3:00 pm – Sechat Retrospective

3:10 pm – Hemp Market Overview

3:30 pm – Cannabis in Brazil: Challenges and Perspectives of Post-Regulation Cultivation

4:30 pm – Coffee Break

5:00 pm – Medicinal Cannabis Market Overview from 2025 to 2026

6:00 pm – Advances for the Regulation of Medicinal Cannabis in Brazil

7:00 pm – Cocktail and Networking

SERVICE

What: Cannabis Connection 2025

When: TODAY, November 6th (Thursday)

Time: From 2:30 pm to 7:00 pm

Where: Amphitheater at Av. Pres. Juscelino Kubitschek, 1600 – Itaim Bibi, São Paulo – SP

More information: https://cannabisconnection.com.br/