São Paulo hosts this Thursday, November 6, the Cannabis Connection, the main meeting point for the Medicinal and Industrial Cannabis industry in Latin America.

The event, which takes place at a decisive moment for sector regulation in the country, will bring together experts, researchers, and market leaders to discuss the theme "The New Scenario of Cannabis and Hemp in Brazil: Advances, Challenges, and Opportunities".

Organized by the Sechat platform, the meeting is recognized for promoting strategic dialogues and high-level connections, with a dynamic focused on relevant exchanges among the main market players. The goal is to foster debate on the direction of cultivation, advances in regulation, and economic projections for the coming years.

Featured Speakers

The event features a lineup of nationally recognized experts. See the confirmed names:

Beatriz Marti Emygdio – Researcher at Embrapa and president of the Strategic Advisory Committee on Cannabis, is a reference in hemp studies and industrial plant applications, conducting pioneering research that guides public policies for the sector.

- Leonardo Sobral Navarro: Lawyer, Professor, and Speaker. Effective Member of the Cannabis Law Committee of the Brazilian Bar Association.

- Ana Paula Porfírio: Head of the social participation and diversity advisory at the Ministry of Agriculture and Livestock (MAPA).

Filipe Campos – Leader of Market Insights at Close-Up International, specialist in pharmaceutical market data analysis and trends, with a specific focus on medicinal cannabis.

Tarso Araujo – Journalist, documentarian, and consultant specialized in health and drug policies, recognized as one of the most respected voices in the public debate on cannabis in Brazil.

João Paulo Perfeito – Manager of Specific and Phytotherapeutic Medicines at Anvisa, Clinical and Industrial Pharmacist, master's degree in Health Sciences from the University of Brasília, with extensive experience in formulations, regulation, and therapeutic use of cannabis.

Lucas Goulart - Data Head at Kaya Mind and graduated in Business Administration from USP, has been working for 10 years in market intelligence with a focus on strategy and value creation.

Carol Bilatto - Commercial manager of the Kaya core and graduated in Chemistry from UFSCar, has over 7 years of experience in market intelligence and 5 in the commercial area, combining analytical vision and focus on results.

Full Schedule

The panels were designed to cover the most urgent and relevant topics in the sector, from the market retrospective to future regulatory perspectives.

2:30 pm – Accreditation

3:00 pm – Sechat Retrospective

3:10 pm – Hemp Market Overview

3:30 pm – Cannabis in Brazil: Challenges and Perspectives of Post-Regulation Cultivation

4:30 pm – Coffee Break

5:00 pm – Medicinal Cannabis Market Overview from 2025 to 2026

6:00 pm – Advances for the Regulation of Medicinal Cannabis in Brazil

7:00 pm – Cocktail and Networking

SERVICE

What: Cannabis Connection 2025 
Theme: "The New Scenario of Cannabis and Hemp in Brazil: Advances, Challenges, and Opportunities" 
When: Tomorrow, November 6, 2025 (Thursday) 
Time: From 2:30 pm to 7:00 pm
Where: Amphitheater at Av. Pres. Juscelino Kubitschek, 1600 – Itaim Bibi, São Paulo – SP 
More information: https://cannabisconnection.com.br/