Women Now Make Up One Third of Executives in Cannabis Companies in the U.S.

A survey by Marijuana Business Daily revealed that 36.8% of senior-level jobs in marijuana companies are held by women in the United States. This percentage is significantly higher than the national average of 21% for all businesses in the country, according to the MJBizDaily study conducted in June.

The data, presented in a new report "Women and Minorities in the Cannabis Industry," highlights some of the challenges in this area that they may face that men do not.

Some experts suggest that more competitive markets favor businesses with men in ownership and leadership positions, primarily due to their established access to capital.

The money and resources that companies need to survive and expand often come from private capital markets, such as family investment offices and venture capital firms - an industry predominantly dominated by men.

The overall landscape has changed significantly since MJBizDaily's research on this topic in 2017.

That year, the leading recreational markets, including Colorado and Washington state, were no longer in their infancy and had become highly competitive. This may have been more difficult for companies with female executive teams, forcing some businesses to close and some executives to leave the industry.

This represents a great opportunity for women outside the cannabis universe to advance in their careers, some of whom may be frustrated with the lack of upward mobility in their current professions.

There has also been a growing awareness around the lack of racial and gender diversity in the cannabis industry, leading to more concentrated efforts among mature cannabis companies to fill key leadership positions with women and minorities.

PERCENTAGE OF WOMEN EXECUTIVES IN THE CANNABIS INDUSTRY BY YEAR.

• Source: Green Entrepreneur, translated by The Green Hub
  

Brazilian Woman Thrives in the Cannabis Industry in the U.S.

Young and successful, Brazilian Keila Santos, 34, has become a prominent entrepreneur in the medicinal cannabis sector in the United States.

"It wasn't easy getting here. My team and I fought against injustice, ill-intentioned police, and huge prejudice," recalls the entrepreneur.

Keila arrived in Miami at 22 and could never have imagined the extraordinary journey she would take. A single mother, she crossed the country with her young son Gabriel until she reached San Jose, California, to pursue her dream of one day becoming a cannabis industry entrepreneur. She was even arrested and threatened with deportation. But today, her company, Revivid, maintains 200 acres of cannabis cultivation in Colorado.

Keila Santos's story has already been featured in a report on the Sechat portal. Remember.