The air that the Brazilian cannabis market breathes is made of a paradox: optimism and frustration. On one side, the potential of a billion-dollar sector that could revolutionize agribusiness and healthcare. On the other, a regulatory inertia that postpones purposes and opportunities. It was in this "point break" scenario that Deusa Cast held one of its most important debates, bringing together a team that has been instrumental in putting cannabis in the spotlight: journalist and psychologist Luiza Silveira, consultant and innovation expert Marcelo Grecco, and business consultant Jaime Ozi. 

The result is not just a summary of the current scenario, but a strong diagnosis of the challenges preventing Brazil from assuming its leadership. The complete episode is a masterclass on the next steps for cannabis, but the experts' analysis already raises a crucial alert.

The Price of Waiting: The Regulation that Doesn't Come

The trigger for the conversation was the recent postponement of cultivation regulation by the STJ. For the experts, the decision, although disappointing, is a symptom of a deeper problem. Jaime Ozi classifies the barrier as "ideological and political," a hindrance that comes at a high cost. While other countries progress, Brazil misses the opportunity to develop technology, create jobs, and, above all, ensure access to treatments more affordably and efficiently.

But what, in practice, is Brazil losing each day of delay? Marcelo Grecco warns that the issue goes beyond planting. "We are delaying the creation of an entire production chain. The market will not emerge fully formed the day after legalization," he explains. This is the hook that the debate delves into: to understand the complex web of research, genetics, machinery, and logistics that needs to be built, it is necessary to listen to the analysis of those who are already living this reality.

The Silent Revolution of Hemp

If medicinal cultivation is the most urgent issue, industrial hemp is the quietest and perhaps the largest opportunity. Luiza Silveira, who delved deeply into the topic in a report that aired on Globo Rural on TV Globo, on Sunday, September 28, describes the transformative potential of the plant for agribusiness and its multifunctional uses. "The rural producer has not yet understood the power they hold. Hemp could be our new soybean," she states, highlighting the use of the fiber in industries ranging from cosmetics and textiles to construction, with more sustainable and efficient homes. She also emphasized the importance of education on the subject. 

The discussion on Deusa Cast demystifies this aspect, clearly distinguishing it from other cannabis realities and questioning: why is such a promising non-psychoactive agricultural crop still treated with so much apprehension? The consensus at the table is that the answer lies not in the field, but in the city.

The Final Frontier is not the Law, it's the Mindset

The final diagnosis of the debate is unanimous: the biggest challenge for cannabis in Brazil is education. Misinformation creates a vicious cycle that fuels prejudice in society, generates insecurity in the medical community, and paralyzes legislators. Luiza Silveira's piece for Globo Rural was an important step in bursting this bubble, but the work is ongoing.

The episode serves as a powerful tool in this mission. By bringing data, international experiences, and the perspective of those on the front lines, Deusa Cast moves the conversation beyond common sense. The conclusion is that, for Brazil to finally unlock its potential, the battle will not be won solely in the courts or Congress, but in the minds and hearts of every Brazilian.

To fully understand the arguments, data, and projections that will shape the future of this market, the complete conversation is essential.

Watch the full debate this Tuesday, October 7.